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Chinese company takes a responsibility to invest 30 million dollars for a development of Badagoni Brand in China.
14 August 2018

A founder of Badagoni – Giorgi Salakaia and its partner Chinese company CEO Lu Rong Ming have signed the document of a grand project, according to which the Chinese company takes a responsibility to invest 30 million dollars for a development of Badagoni Brand in China.


The project involves opening Badagoni Georgian Culture centres, Badagoni Premium Class show rooms and Badagoni Brand representative centres in multiple cities of China. We believe that this will dramatically increase the popularity and sales of both Badagoni and Georgian wine in the huge Chinese market.

It is worth mentioning that so far no other Georgian company has implemented that kind of project in Chinese market. The grand project implementation has already begun – Chinese partner company of Badagoni has already opened 5 Georgian culture centres in various cities, such as Beijing, Taijiu, Tianjin, Datong and others. The official ceremony of signing a contract was attended by a founder of Badagoni Giorgi Salakaia, Badagoni Partner Chinese Company CEO Lu RongMing, directors of the international organization of Chinese Arts, the honourable representatives of Chinese culture, the journalists of leading media channels and other honourable guests.


Badagoni founder Giorgi Salakaia and the Chinese business partner distributed official speeches. Giorgi Salakaia underlined several aspects, such as the role of Georgia as a cradle of wine, at international winemaking market the unique technology of Qvevri winemaking, which has been listed as an intangible cultural heritage of UNESCO since 2013 and a giant responsibility that Badagoni takes in order properly represent this unique treasure on an international level. Chinese partner has listed the advantages of a cooperation with Badagoni, such as using only Georgian grape varieties in producing wine; running the winery equipped with the most advanced technologies in the whole Eastern Europe and the fact that Badagoni Enologist is a world class professional. All of the above mentioned advantages make Badagoni brand as a guarantee of a high-quality wine. 


‘We are ready to invest in such high-quality brand, like ‘Badagoni’ and introduce Georgian culture and the best Georgian wine to Chinese people" – reported Lu RongMing.